Travel Industry, News and Analytics

The UK Encourages Travelers to Spend This Summer at Their Home Country

VisitEngland has just launched a new stage of its promotional campaign, in which it underlines the beauty and attractiveness of domestic trips. The campaign, which is the result of a partnership with tourism organizations and hotels in London, Wales, Northern Ireland, and Scotland, encourages Brits to travel in their home country, be it short overnight stays or summer holidays.

The ‘Escape The Everyday’ is not a new campaign. It was first launched in September 2020. The campaign mentions different destinations, highlights their major attractions, and focuses on experiences that travelers can enjoy in different parts of the UK. As restrictions are lifted, it is important to regain travelers’ confidence in domestic travel and motivate them to visit beautiful places in the UK. The pandemic has been a difficult period for global tourism, and the UK is no exception. Today, VisitEngland wants tourists to rediscover their home country and visit its vibrant cities, resorts, towns, and villages.

A domestic trip is also a great way to reconnect with friends and family members that live in different parts of the UK. As international visitors start booking hotels in London, Edinburgh, Manchester, and other British cities, it is time for locals to make bookings too. By staying in the UK this summer, travelers not only enjoy a vacation but also support local businesses, many of which are on the verge of bankruptcy because of the pandemic.

The campaign has rather a generous budget - £5.4 million. It kicks off with more than 1200 digital billboard adverts that focus on different activities and experiences that travelers can enjoy in the UK. There will also be video and audio advertisements, as well as branded content on social media. The campaign goes full force in August. The VisitBritain website already has new content with travel ideas and activities that travelers can try in certain cities. From July to September, VisitEngland Instagram will post information about various destinations across England.

According to the forecast by the tourism agency, domestic tourism spending is expected to reach £51.4 billion this year. This is a bit more than half of the domestic tourism spending in 2019 (£91.6 billion). Last year, the country’s economy didn’t get £58 billion because of the travel restrictions. The inbound tourism spending in the UK is expected to reach £6.2 billion this year. This is less than 25% of the inbound tourism spending in 2019 (£28.4 billion).

Individual City Guides

Seriphos Island travel guide

The Greek island of Seriphos began to attract active travelers quite recently. It doesn’t differ with well-developed tourist infrastructure, but at the same time there are both comfortable hotels to stay and lots of interesting places to walk. There are several attractive beaches featuring pristine natural beauty on the island. The capital of Seriphos and the location of the most important attractions of the island is the town of the same name. The old castle on a hill surrounded by lots of … Read further

Cuisine of Hong Kong City

In Hong Kong you will find the largest choice of culinary establishments, but, without a doubt, the restaurants devoted to the national cuisine occupy the leading position. The local cuisine is characterized by unique and sometimes even unexpected combination of ingredients. This fact makes it very attractive in the eyes of gourmets. Such ingredients as soybeans and rice are widely used in local cuisine. Vegetables and seafood also occupy an honorable position in the diet of local residents. … Read further

Traditions and festivals in Agios Nikolaos

The local people are distinguished by hot-tempered and rather sentimental character that unusually contrasts with tolerance and humility. Punctuality has never been a strong point of the indigenous people. They can be late even for an important business meeting. While communicating with the locals, tourists often incorrectly interpret the meaning of some words. Thus, the word "avrio" can be translated as "tomorrow", but in reality it means a refusal. The time from 14 to 18 is considered a … Read further

Mayrhofen cultural sights

Beautiful Mayrhofen is not deprived of some historical charm. Despite the size, there are many landmarks and symbolic places in this town. Some places are truly unique and it’s not possible to see something similar in any other place in the world. The White Lounge complex is one of such places. This landmark looks like a small village with houses made of snow. White Lounge is an unusual hotel complex, so it’s possible to stay in any of these houses. It’s important to mention that this … Read further

Toulouse attractions and entertainment

Toulouse is the perfect place for an active and exciting holiday. The choice of entertainment options for guests of the city is just unlimited. The Cite de l'Espace is an amazing place for the whole family. It is something between the Science Museum and interactive entertainment center. Every day this Space Town hosts various events associated with outer space; entertainment programs for children are also carried there. In Toulouse you can find lots of beautiful parks and gardens suitable for … Read further

Antigua Island for families and kids

If you decided to go to Antigua with your children, you should definitely visit Stingray City. Hardly anywhere else in the world will you have a chance to communicate so closely with those amazing creatures. The dive into the unknown world of stingrays starts from the base. Experienced instructors will tell you and your child how to behave near these sea animals and how to feed them. The kids can first practice those skills right there on a toy. You can rent here a boat and a snorkel with a … Read further

Shopping in Amersfoort

Miniature Amersfoort can boast of more than a decent choice of places for shopping. The main part of popular shops is concentrated around St. George's Square. You can find popular clothing and lovely souvenir shops there. Numerous handicraft shops operate in the city, as it was many years ago. They sell exclusive crafts and handmade household decorations. A large commercial district has been formed around the square over time. You won't be successful in getting around all the shops for the whole … Read further

Extreme and fun in Almeria

Alpinism. If you cannot imagine your life without conquering mountain peaks, then you can try alpinism in the picturesque Sierra Cabrera Mountains during your vacation in Almeria that is famous for its beautiful beaches. The season starts in May and lasts till September. Don’t forget that in order to enjoy such an extreme entertainment, you need to have experience and corresponding skills because you will walk tenths of kilometers in an unpopulated region with stones, fast rivers, and … Read further