Travel Industry, News and Analytics

Hard Rock Will Open a Casino in London

Hard Rock International already has a hotel in London but the internationally renowned chain of music-inspired hotels decided to go one step further and open a casino in the UK’s capital. For this purpose, Hard Rock purchased the casino premise license that previously belonged to the Ritz Club in London. This decision is a part of the global strategy of the hotel chain to expand in the most famous gateway cities around the world.

London has a special meaning for the Hard Rock brand as this is its birthplace. That is why it was particularly important to bring not only signature hospitality but also entertainment and gaming to the capital of the UK. One of the most recognized hotel brands in the world, Hard Rock tries to utilize this popularity and offer a full specter of services to its guests. When open, the London casino will join Hard Rock casinos in Hollywood, Madrid, Amsterdam, New York, and many other gateway cities around the world.

Today, Hard Rock hotels work in 69 countries. There are more than 240 locations with branded Hard Rock hotels, Cafes, Casinos, or Rock Shops. The company is increasingly interested in diversifying its business and so it decided to launch the Hard Rock Digital platform last year. This is a joint venture that specializes in both retail and online sports betting and interactive gaming.

Hard Rock cafes and hotels in Amsterdam, London, Berlin, and other cities always have one thing in common – they exhibit authentic music memorabilia. This collection started with an Eric Clapton guitar and kept growing over the years. Today, Hard Rock owns the most expensive collection of music memorabilia in the world with more than 86,000 items. Visitors of Hard Rock facilities around the world can see this collection.

The company was honored with several important awards. For example, Forbes Magazine named Hard Rock a Top Employer for Women in 2019 and 2020. Last year, Forbes additionally called the company one of the Best Employers for Diversity. Some hotels in the portfolio are truly unique – the first Guitar Hotel in the world, which is open in South Florida, the US, was selected as the 2020 Property of the Year by Global Gaming. In addition to the operating hotel in London, Hard Rock plans to open one more hotel that will be located in the former Kellogg’s factory. The abandoned factory will be transformed into a 353-room hotel. The first phase is set to open in late 2022.

Individual City Guides

Cortina d Ampezzo travel guide

The Italian Alps are home to a marvelous ski resort – the town of Cortina d’Ampezzo. This charming settlement is situated in the valley of the Boite River that never ceases to amaze guests with its picturesque beauty. The resort is famous around the world because it is suitable even for the most discerning guests. Many visitors come here to not only ski on the mountain slopes but also to relax and spend some pleasant time. Central streets of Cortina have many colorful shops and cozy … Read further

Cuisine of Dordrecht

Despite the fact that Dordrecht is quite a small and calm city, its restaurants will pleasantly surprise all food connoisseurs. Local dining establishments offer popular dishes of different cuisines of the world. Naturally, travelers enjoy visiting restaurants that serve the national and Belgian cuisines. If a rich choice of authentic local food is something you crave for, De Stroper is the right place to visit. Chefs at this restaurant are particularly skilled in cooking fish delicacies. Fans … Read further

Traditions and festivals in Kaiserslautern

Kaiserslautern is an old city that has survived through many epochs. During its long history, the city hasn’t changed much in size, so it is still not very big. Perhaps, this is the reason why the atmosphere of peace and serenity reigns here. It feels like time has stopped in Kaiserslautern, so it is the right place to forget about all troubles and relax. Despite the fact that it is considered a tourist city, Kaiserslautern is great not only for relaxing but also for working and studying. It … Read further

Versailles cultural sights

The famous town of Versailles is located not far from Paris. Without a doubt, it has gained worldwide recognition thanks to its unique landmark – the Palace of Versailles. For many years, the city has been the main residence of French kings. Nowadays, it remains one of the most popular tourist destinations in France. Travelers from all parts of the world come to Versailles to see the incredibly beautiful palace and walk in the miraculous park. Start your observation of the architectural … Read further

Masirah attractions and entertainment

Travelers who are keen on the beauty of nature and ready to spend on their time on various activities would definitely like Masirah Island. For instance, one can climb Jabal Madrub – the highest mountain on the island. The mountain is 256 high, so you can enjoy a wonderful panorama of Masirah and its surroundings from the pick. In addition, the foothills are extremely beautiful and whether you’re a specialized biologist or a common tourist who wants to explore Oman’s extraordinary … Read further

Almeria for families and kids

Almería is famous for its incendiary carnivals and colorful national restaurants. A suitable place for recreation can be found here even for travelers with children. They should definitely visit the Mario Water Park. It is distinguished by its impressive scale. 6 pools are operational on the territory of this water park, among which there is a pool with artificial waves, as well as a shallow pool for the youngest visitors. In the water park, there are slides and attractions of various levels of … Read further

Shopping in Kusadasi

Kusadasi boasts many interesting specialty shops. For memorable souvenirs, many go to Hacivat Shop. It occupies a beautiful spacious building and offers visitors hundreds of types of goods. The main specialization of the shop is handmade porcelain ware. Here you can buy beautiful handicrafts by local artisans, ranging from affordable painted plates to inimitable vases with the finest hand-painting. Truly exclusive jewelry is presented here for affluent customers, and budget travelers will be … Read further

Extreme and fun in Lanzarote

Take Up Paragliding on the Island of Lanzarote. The climate of Lanzarote is favorable for paragliding. There are Famara rocks in the northern part of the island. The platforms are located here at an altitude of 500 meters. You can start paragliding over volcanoes and fields where lava has frozen from one of them. You can also do paragliding if you visit the mountain where the Mirador del Rio observation deck is located. But you should check the weather conditions before you go to conquer the … Read further