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Hard Rock Will Open a Casino in London

News Hard Rock International already has a hotel in London but the internationally renowned chain of music-inspired hotels decided to go one step further and open a casino in the UK’s capital. For this purpose, Hard Rock purchased the casino premise license that previously belonged to the Ritz Club in London. This decision is a part of the global strategy of the hotel chain to expand in the most famous gateway cities around the world.

London has a special meaning for the Hard Rock brand as this is its birthplace. That is why it was particularly important to bring not only signature hospitality but also entertainment and gaming to the capital of the UK. One of the most recognized hotel brands in the world, Hard Rock tries to utilize this popularity and offer a full specter of services to its guests. When open, the London casino will join Hard Rock casinos in Hollywood, Madrid, Amsterdam, New York, and many other gateway cities around the world.

Today, Hard Rock hotels work in 69 countries. There are more than 240 locations with branded Hard Rock hotels, Cafes, Casinos, or Rock Shops. The company is increasingly interested in diversifying its business and so it decided to launch the Hard Rock Digital platform last year. This is a joint venture that specializes in both retail and online sports betting and interactive gaming.

Hard Rock cafes and hotels in Amsterdam, London, Berlin, and other cities always have one thing in common – they exhibit authentic music memorabilia. This collection started with an Eric Clapton guitar and kept growing over the years. Today, Hard Rock owns the most expensive collection of music memorabilia in the world with more than 86,000 items. Visitors of Hard Rock facilities around the world can see this collection.

The company was honored with several important awards. For example, Forbes Magazine named Hard Rock a Top Employer for Women in 2019 and 2020. Last year, Forbes additionally called the company one of the Best Employers for Diversity. Some hotels in the portfolio are truly unique – the first Guitar Hotel in the world, which is open in South Florida, the US, was selected as the 2020 Property of the Year by Global Gaming. In addition to the operating hotel in London, Hard Rock plans to open one more hotel that will be located in the former Kellogg’s factory. The abandoned factory will be transformed into a 353-room hotel. The first phase is set to open in late 2022.

15.01.2021

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Individual City Guides

Ptuj
Ptuj travel guide
Many tourists include a visit to the old town of Ptuj into their vacation plan in Slovenia. The rich architectural and cultural heritage of the Slovenian settlement makes an acquaintance with local attractions truly exciting. Do you like exploring interesting places? In Ptuj, you can visit an old castle and wonderful old wine cellars that have been storing famous local wine for centuries. Local people are still engaged in winemaking, so tourists can always buy a bottle of the fragrant drink as a … Read further
Cascais
Cuisine of Cascais
The description of the best restaurants of Cascais will be not complete without mentioning Fortaleza do Guincho. It specializes in the local cuisine, but also offers its visitors popular dishes from the international cuisine. The Fortaleza do Guincho restaurant is distinguished by the elegantly decorated hall. In the evening this place traditionally charms its visitors with its romantic atmosphere. The restaurant often organizes interesting entertainment programs for its guests. Despite the fact … Read further
Houston
Traditions and festivals in Houston
Multicultural city of Houston is sure to please its guests with a rich and diverse cultural program. A vast majority of local inhabitants are immigrants from Mexico and Asian countries; naturally, it has reflected in the cultural life of the city. One of the brightest and most interesting national holidays starts at the end of February, it is the Houston Livestock and Rodeo Festival. The holiday lasts for twenty days; each year the festival is visited by over two million visitors from all over … Read further
Gelsenkirchen
Gelsenkirchen cultural sights
Among cultural attractions of the city, it's worth noting the Musical Theater, the construction of which started in 1956 and lasted three years. The beautiful theater building is one of the most beautiful architectural monuments of the postwar period. The theater's huge hall can accommodate 1005 people at a time, offering luxurious design and unique acoustics. Several important historical sights have been preserved within the city and its outskirts. Most of the buildings were destroyed … Read further
Inverness
Inverness attractions and entertainment
Inverness can be proud because of a rich choice of natural attractions and sports facilities. The city is popular with fans of ecotourism. A beautiful garden of Floral Hall is located near the center of the city. It will surely become an excellent spot for fans of nature. The garden is equipped with numerous trails for hiking. Visitors will also find there cozy gazebos and benches. This is the place where the locals love to relax. While kids have fun in playgrounds, parents can get in the shade … Read further
Agadir
Agadir for families and kids
Agadir with its picturesque markets and national sights is rarely chosen for vacation by travelers with children. Well, they should because there are so many interesting things there. One of the most popular holiday destinations for guests of the city is the Agadir Beach - the largest and most beautiful in Agadir. The length of this beach is about 5 kilometers, so its visitors can easily find a secluded place to relax. The coast is sandy. As a result, it is quite comfortable for relaxation with … Read further
Auckland
Shopping in Auckland
You can find everything you want in Auckland. If you want to buy branded items, cosmetics, perfumes, clothing, and shoes from Europe and the United States companies, then you should wait for the sales season. It starts a few weeks before Christmas. You can find quality products at really great discounts at this time. Prices in the city are no lower than the cost of similar products in other parts of the world outside of sales. Prices may even be higher in some places. This is due to the high … Read further
Leiria
Extreme and fun in Leiria
Active Holidays on the Island of Berlenga Grande. You can visit the island of Berlenga Grande during your holiday in Leiria. The National Park is located here. Not many people come here. You can admire the picturesque coast, where there are rocks, the azure of the Atlantic Ocean, meadows, and an active lighthouse. There are several options for active recreation here. For example, if you like diving you can go scuba diving in caves and grottos located under the water, which is always clean … Read further
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