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Tourism in China Shows Signs of Recovery

China was not only the first country that had to deal with the coronavirus pandemic. It is also the first country that returned to normal life. While there are still many limitations caused by the spread of Covid-19, many regions in China live the way they did before the pandemic. Local restaurants, shops, cinemas, and popular sites are crowded again. The number of airplane passengers is increasing too.

When many countries still have their borders closed, the Chinese travel within the country, helping hotels in Beijing and Sanya to recover. Domestic flights are currently only 8% down compared to the same period a year ago. On April 5-6 2020, the country celebrated the Tomb-Sweeping holiday, and so hotels across the country welcomed 43.3 million Chinese guests. The total travel revenue generated during the holiday reached US$1.18 billion.

The public holidays in May (1 – 5 May) were even more active. All destinations in the country served as many as 115 million visits, generating an income of US$6.79 billion. Another popular holiday in China, the Dragon Boat, which took place on 25 – 27 June 2020, generated 48.8 million visits and revenue of US$1.75 billion.

Starting from July, Chinese travelers have been allowed to visit other provinces. More than 4,000 domestic travel agencies offer domestic packages to tourists, and more tourists want to travel these days. The highest month-on-month growth to popular destinations has increased by 273%. Local travel experts think that outbound travel from China will resume in the next nine to twelve months. Some say that this will happen even earlier – from six to nine months. So maybe hotels in Paris, Berlin, and other destinations will have many guests from China already at the beginning of 2021.

As expected, safety and health are the top priorities of Chinese travelers. When asked about the preferable destinations, many travelers say that island and outdoor vacations are the most attractive at the moment. Family and medical tours are also on the rise. Travel companies also think that business + leisure journeys will be very popular next year. Finally, Chinese travelers become more interested in self-driving tours rather than traditional group tours because avoiding crowds is safer in the new normal. Moreover, such tours are usually more customized and tailored to specific preferences.

30.08.2020

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