3M Company has also decided to organize a very original and unusual promotion for the promotion of the new invention - the super-strong Security Glass. In order to demonstrate the reliability of the glass, the company has set up the special shop windows that were placed on the public transport stops in Vancouver.
The bundles of real US dollars were laid between two high-strength glasses of the shop window. In total, three advertising installations were placed in the city, each one of which hid a million US dollars. The company's professionals have offered the residents of Vancouver to participate in the advertising campaign and try to break the shop window. The fortune, which would succeed, would have received a million dollars as a reward.
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